M31 - Marketing

Citations 1-5 of 5 total displayed.

Most recent content (1 Jul 2006):

ARTICLES
Low-wage manufacturing and global commodity chains: a model in the unequal exchange tradition

James Heintz
Camb. J. Econ. 2006; 30: 507-520. [Abstract] [Full text] [PDF]  

Past content (since Mar 1991):

Articles
The hidden persuaders: institutions and individuals in economic theory

Geoffrey M. Hodgson
Camb. J. Econ. 2003; 27: 159-175. [Abstract] [PDF]  

NOTES AND COMMENTS
Flexible specialisation in Hollywood: a response to Aksoy and Robins

Michael Storper
Camb. J. Econ. 1993; 17: 479-484. [PDF]  

Articles
Hollywood for the 21st century: global competition for critical mass in image markets

Asu Aksoy and Kevin Robins
Camb. J. Econ. 1992; 16: 1-22. [PDF]  

Articles
Brand reputation, efficiency and the concentration process: a case study

Sergio Paba
Camb. J. Econ. 1991; 15: 21-43. [PDF]